One-Tank Trip for Sept.14/19
The wheels are in motion as the North American International Auto Show (NAIAS) in Detroit rolls out in June next year from the dead of winter in January.
“Moving the show to June opens up a whole new world of possibilities to explore both the show and beautiful downtown,” organizers say.
|Putting on the glitz at gala. (Barbara Fox photo)|
With more to experience, it will be “an event like the automotive world has never seen before.”
As a teaser, they say “witnessing the premiere of a newly designed vehicle is one thing but the opportunity to take it for a spin is another.”
The nine-day show attracts about 800,000 people to view “world-wide vehicle reveals “and some 750 vehicles over nine days at the Cobo Center.
Detroit’s “party of the year,” the Auto Show Gala Charity Preview also faces a “transformation with an evolution of its own.”
A bid to introduce “more swagger and creative black tie” could mark an end to the glam experience.
With summertime temperatures, more daylight and an expanded auto show campus – including Cobo and Hart Plaza – organizers they are looking at options for gala event on June 12.
These include adding “various levels of involvement to welcome new generations to the preview,” said NAIAS executive director Rod Alberts.