MEDIA RELEASE
The ‘Willy Wonka-esque” tour offers beer lovers the chance to meet The Good Beer Folks, hear the story of the brewery’s founding, taste beer fresh from the bottling line, all the while learning how all natural ingredients and European traditions combine to make this award-winning Pilsner.
Since the brewery opened its doors in 2000, brewery tours have been offered daily sharing the story of the brewery’s founding and the rail history of the building they occupy, the CP Rail John St. Roundhouse. Visitors are greeted by friendly and knowledgeable staff offering complimentary samples of Steam Whistle Pilsner, a 3-time gold winner at the Ontario Brewing Awards.
The half-hour tour moves on catwalks above the operations. Visitors can take in the aromatic smells of the brewhouse; experience the whirling/whistling machinery of the bottle shop and canning line; and even sound off the working steam whistle in the factory or the whistle/horn on a locomotive outside on the brewery’s patio, part of Roundhouse Park’s building rail museum display.
On weekdays the tour route includes a walk through the company offices with a chance to chat with the brewery co-founders and other staff. The brewery’s many environmental initiatives are highlighted on the tour, and the guides welcome questions. The tour ends in the brewery’s mezzanine level tasting room, where visitors are lead through a beer appreciation lesson: how to best store and serve beer; what to look for visually, aromatically, and when tasting.
TripAdvisor.com, the world’s
largest traveller review site, recommends Steam Whistle Brewing as one of the top tourist attractions in Toronto, and
Yelp.ca gives Steam Whistle a rating.
Reviews commonly report “Friendly and fun staff”, “Delicious beer”, “really interesting”, and “great value”.
About Steam Whistle
Steam
Whistle, an independent brewery housed in Toronto’s historic John St.
Roundhouse, has a passionate focus of making just one beer of
exceptional quality that Canadians can be proud
of. They brew their Bohemian-style Pilsner with traditional brewing
methods and only four, natural (GMO-free) ingredients. Steam Whistle
Pilsner is packaged in signature green glass bottles, cans and draught
and is shipped fresh across Ontario, Alberta and
BC to Beer and Liquor Stores as well as licensed bars &
restaurants. Steam Whistle welcomes more than 100,000 visitors to the
brewery each year to the on-site retail store, for a tour, or to attend
one of the many on-site events, concerts and art shows. Highly
awarded for its premium beer, its business success, community support
and environmental practices, Steam Whistle Pilsner is now one of the top
selling premium beer brands in Canada. To learn more about what they do
really, really well visit
www.steamwhistle.ca
Become their fan on Facebook
www.facebook.com/SteamWhistle
Follow them on Twitter
http://twitter.com/steamwhistle
Tasting Notes for Steam Whistle Pilsner
Steam
Whistle Pilsner offers the style and flavour of the great Pilsners of
Europe, yet is brewed fresh locally at their independent, Canadian
Brewery. Crafted under the
watchful eye of their Czech-born Brewmaster, this golden-coloured
Bohemian Pilsner is characterized by a floral hop aroma, sweet
graininess with distinctive grassy notes, and balanced by a clean, crisp
finish and pleasant lingering bitterness. When pouring
this refreshing lager, expect soft, rising foam and a smooth drinking
experience. Best stored and served 4-8 degrees Celsius.
No comments:
Post a Comment