Sights and sounds accentuate new high-energy feature bar
NIAGARA FALLS, N.Y. – Feb. 13, 2014 –
With
a thumping bass, bright lights, energetic dancers, hot music – oh, and,
a 20- by 40-foot high-definition video wall, one thing became perfectly
clear tonight:
there is a new energy growing inside Seneca Niagara Casino & Hotel.
A
huge crowd was on hand as the region’s premier gaming and entertainment
destination celebrated the grand opening of its newest
sensation. STIR, the new high-energy feature bar located on the main
gaming floor, was unveiled in an exciting, Vegas-infused celebration.
“No
visit to Seneca Niagara will ever be the same,” said Cathy Walker,
president and CEO, Seneca Gaming Corporation, standing amidst
the festivities. “STIR is a one-of-a-kind experience.”
Located
in the southwest corner of the main gaming floor at Seneca Niagara
Casino & Hotel, STIR features a collection of sights,
sounds and tastes that will thrill the senses. One look around tells
you that this is not your typical gathering spot.
A massive 20- by
40-foot HD video wall with open views from across the gaming floor
creates a focal point of activity and excitement. Live
performances, stunning visual effects and a large dance floor set the
atmosphere. Guests can enjoy signature cocktails served by bevertainers.
A large circular bar with lounge seats and 21 tabletop video gaming
units helps create an entertainment hub within
the world-class resort. Twelve low-back booths put you right in the
heart of the excitement where STIR and the gaming floor meet, while
eight high-back booths provide a more intimate atmosphere.
The
grand opening was punctuated by a performance by Alizma, a group of
identical triplets who all sing and play violin and whose
music bridges the gap between classical and pop/rock. In addition, an
exhilarating dance routine was performed by the venue’s bevertainers and
choreographed by Farrington Entertainment & Productions, a Las
Vegas company that has developed the choreography
for worldwide events, including the recent red carpet extravaganza that
celebrated Britney Spears’ arrival at Planet Hollywood. Live
performances by popular New York City party band New York Minute and DJ
Nicholas Picholas, of Buffalo’s Kiss 98.5, kept the
crowd moving well into the early morning.
“Energy
and excitement are going to be the hallmarks of an evening spent at
STIR,” Walker said. “We wanted to set that unmistakable
tone right from the start.”
The celebration continues with a selection of live performances scheduled throughout the holiday weekend. The full schedule will
include performances by:
·
Parkside Drive,
a young, talented group of artists
from Toronto, known for captivating crowds with their high-quality
performances. The multi-talented band has a deep repertoire of genres,
including dance, pop, rock, disco, soul, reggae, ballads, classical and
jazz.
·
Sherrie Gold & Overdrive,
the Canadian band from
the Niagara Region which offers a fusion of classic rock, blues,
R&B, pop and disco – and promises to provide electrifying
entertainment. Sherrie Gold, the lead singer, delivers incredible
enthusiasm, a warm personality and an unforgettable voice.
·
New York Minute,
a hip, party-dance band with
a variety of musicians and instruments to cover all of today’s hottest
hits. The group is based in the New York City metropolitan area but has
performed around the globe for some of the world’s biggest stars.
·
Colleen Williams,
one of Buffalo’s most celebrated
jazz vocalists. The classy singer performs at many of the best-known
venues in Buffalo as well as at many of area’s most prestigious ongoing
concert events. She also has performed with the Buffalo Philharmonic
Orchestra.
STIR will be open from 10 a.m. to 4 a.m., seven days a week. A full listing of scheduled entertainment at STIR can be found at
www.senecaniagaracasino.com/stir.
The
opening of STIR marks the completion of a comprehensive $26 million
renovation of Seneca Niagara’s main gaming floor. In December,
Seneca Gaming Corp. unveiled the reinvented space, which includes
dazzling new slot displays and contemporary table game layouts and
canopies, each complemented by plush new furniture and greatly enhanced
lighting, a brand-new Keno Bar adjacent to the entrance
to Thunder Falls Buffet, a larger, brighter Players Club Booth, a new
gaming layout with wider, more open walkways, new, richly-colored
carpeting, fresh wall coverings and a brand new air quality system. The
result is a brighter, more open and more airy feel.
The corporation also unveiled The Mezz, its newly-designed balcony area
overlooking the main gaming floor, which is open to guests 18 and
older.
“The
whole environment and guest experience has been elevated,” Walker said.
“From the sights and sounds to the air quality, Seneca
Niagara Casino & Hotel continues to stand apart. There are 10
million people who visit this resort every year, and they are going to
have more to enjoy and talk about with each visit.”
About Seneca Niagara Casino & Hotel
Seneca
Niagara Casino & Hotel is located just minutes from the
world-famous Niagara Falls in Western New York, near the Canadian
border. The property is open 24 hours a day, seven days a week and 365
days a year. Guests can enjoy 147,000 square feet of gaming space with
4,000 slot machines and 100 table games, 10 restaurants, live
entertainment and a AAA Four Diamond Award-winning,
26-story hotel with 604 deluxe rooms, a spa and salon, fitness center
and indoor pool. Please visit
www.SenecaCasinos.com for more information.
# # #
STIR FACT SHEET
·
New high-energy feature bar and lounge with a Las Vegas feel
·
Hours of operation: 10 a.m. to 4 a.m., seven days a week
·
Approximately 7,500 square feet
·
Total capacity for 296 people
·
Total seating for 184 people
·
Mounted high-definition video wall measures 20 feet high by 40 feet wide
·
Stage area underneath HD video wall for live entertainment
·
Bold carpeting designs and hardwood flooring for dance area
·
Circular bar with cool-blue center lighting and 21 tabletop video gaming units; 40 single seats around bar
·
Full beverage menu with signature cocktails
·
Beautiful “bevertainers” will provide choreographed dances to create excitement
·
Twenty-five new team members hired
·
Eight booths of alternating bold, glittery red and gold colors, each seating eight people
·
Eight tabletop bar tables, each seating four people
·
Twelve lounge benches around perimeter of bar, each seating four people
·
HD
video wall specs: 512 diagonal inches; 2,160,000 pixels spaced six
millimeters apart; more than 2,400 feet of power cabling, and; a
processor
that can accept various inputs such as cable TV, iPhone and advertising
media
·
Construction period: January and February 2014
·
STIR completes the $26 million master renovation project for main gaming floor, which began in June 2013
·
Architect: SOSH
·
Project manager: Seneca Construction Management Corporation (SCMC)
# # #
No comments:
Post a Comment