Tickets go on sale for 2013 Stratford Festival season

New app lets people purchase directly through Facebook

November 8, 2012… The Stratford Festival’s box office opens to Members on Monday, November 12, at 9 a.m., putting them first in line to purchase tickets for the 2013 season. A special advance online sale to Members will be offered on Sunday, November 11, beginning at noon. Sales to the general public begin January 5, with online advance sales beginning January 4.

This season, the first under Artistic Director Antoni Cimolino, features 12 productions and a new initiative to enhance the play-going experience, The Forum, a series of extraordinary events planned around a cluster of themes that run through the playbill. These themes explore the idea of communities, particularly communities divided, and the role of the outsider in society, through such plays as Romeo and Juliet, The Merchant of Venice, Fiddler on the Roof, Othello, Mary Stuart and Tommy. The themes will be explored through interactive discussions, comedy events, music and film.

This season also sees the introduction of some new initiatives to improve the ticket-buying experience.

Stratford Social Ticketing is a new Facebook application that allows people to purchase tickets through their personal Facebook page. The app allows users to create a Festival Facebook Event, where they can coordinate visits to Stratford with friends and family. It even offers a seat selection function through which users can see where their Facebook friends will be sitting and select their own seats accordingly.

The free app can be downloaded at http://apps.facebook.com/stratfordsocial/. Sales to Facebook fans of the Festival will be able to buy their tickets on January 3, ahead of the general public.

The Festival took the lead in developing the new app, partnering with the Arsht Center for the Performing Arts, Center Theater Group, the John F. Kennedy Center for the Performing Arts, the San Francisco Ballet, the Seattle Repertory Theatre and the Segerstrom Center for the Arts.

The Festival is also introducing a Pre-Season Promise, which allows advance ticket buyers to exchange their tickets without incurring additional costs. Those who order before January 31 will keep their pre-season ticket price while being able to exchange for the same performance type and seating zone without paying exchange fees.

In addition to holding ticket prices at last year’s levels, the Festival is offering the following:

·         Up to 25% off tickets purchased before January 31.

·         A new $20 ticket price for students (down from $25).

·         A 50% reduction in handling fees for all online purchases.

·         A two-for-one promotion for tickets to Tuesday evening performances all season long (except opening nights).

·         A number of free and low cost Forum events.

·         Twice-daily bus service from Toronto at a cost of $10 each way.

“Our goal is to enhance the Stratford experience in as many ways as possible,” says Executive Director Anita Gaffney. “We want people to enjoy not only the productions, but also the many Forum events we have planned. We hope that by introducing such things as Two-for-one Tuesdays, along with lower prices for students, reduced fees and an affordable twice-daily bus from Toronto, people will be able to come to Stratford more often or stay longer and immerse themselves in the theatre and the city.”

The Festival’s recently announced Stratford Direct bus offers direct travel between Toronto and Stratford at a cost of just $10 each way. Buses leave Toronto at 10 a.m. and 3:30 p.m. and return after the shows, at 5 p.m. and 11 p.m. on performance days between May 27 and September 29. From May 1 to 25 and October 1 to 20, there will be one return trip daily, on performance days only, with buses leaving Toronto at 10 a.m. and departing Stratford at 5 p.m.

The 2013 season begins on April 23 and runs until October 20, featuring Romeo and Juliet, Fiddler on the Roof, The Three Musketeers, The Merchant of Venice, Tommy, Blithe Spirit, Othello, Measure for Measure, Mary Stuart, Waiting for Godot and two new Canadian plays, Taking Shakespeare and The Thrill.

To order tickets, call 1.800.567.1600 or visit www.stratfordfestival.ca.

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Ann Swerdfager
Publicity Director

Stratford Shakespeare Festival
55 Queen Street | PO Box 520 | Stratford ON | N5A 6V2

Toll Free 1.800.561.1233 | Local 519.271.4040 x2297

Box Office: Toll Free 1.800.567.1600 | Local 519.273.1600

www.stratfordshakespearefestival.com