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Wednesday, January 22, 2014

World renowned food festival makes North American debut in Toronto

Taste of Toronto to become the city's best outdoor food experience at Fork York in July
TORONTO -- This summer, Taste of Toronto will bring the excitement of 'one of the world's greatest restaurant festivals' (Time Magazine) to North America for the first time at the Fort York National Historic Site, July 24 to July 27.

Featuring specially created menus and exclusive opportunities with the city's most acclaimed chefs, the inaugural four-day festival will offer Torontonians a new and exciting food experience, distinguishing itself from other local culinary events.

An international sensation, IMG's Taste Festivals are held in 20 cities around the world including London, Sydney, Cape Town, Milan, Dubai and Moscow.

  • 'Some of the planet's finest restaurants attend this culinary festival'  - Shortlist, London
  • 'Taste has become a firm Gourmet Traveller favourite, the opportunity to sample the city's best restaurants under one 'roof' is unique and outrageously fun' - Australian Gourmet Traveller
  • 'Taste is, year after year, full of new ideas, initiatives, extraordinary culinary involvement and ambition' - Corriere della Sera, Italy
  • 'The festival is a culinary extravaganza.........a foodie heaven' - Irish Independent 
Much more than a sampling event, Taste of Toronto invites guests to engage with top chefs and enjoy live food demonstrations, chef Q&As, interactive cooking classes, expert wine tastings, live music and other entertainment.

"We are excited to join the roster of top chefs and restaurants that participate in the Taste Festivals around the world," said Mark McEwan of McEwan Group"It says a lot about the city's food scene - that such an internationally respected festival is doing its North American launch in Toronto."

Participating local restaurants will present the city's foodies with twists on the tastes they love, with each chef creating three new dishes for the event. Confirmed participants for Taste of Toronto include Mark McEwan of McEwan Group, Stuart Cameron of Patria and Weslodge, Carl Heinrich of Richmond StationGrand Electric's Colin Tooke, Ben Heaton of The Grove, David Neinstein of Barque Smokehouse, and Damon Campbell of Bosk, with more to be announced soon.

"Taste of Toronto brings local restaurants and chefs together to create a one-of-a-kind weekend," said Meghan O'Hanlon, director, Taste Festivals. "We want to champion Toronto's food scene by creating an event that celebrates everything we love about food in this city."

Visitors can purchase signature small plates from the participating restaurants and sip, sample and shop in the festival market where nearly 50 local producers will sell their wares. Christina Tosi of Momofuku Milk Bar and other international chefs to be announced soon will further engage guests through retail pop-ups, talks, workshops and cooking classes.

"Following the success this event has had in other cities around the world, we knew Toronto was the perfect location for Taste's North American debut, given its constantly booming and evolving food scene," said Sam Galet, vice-president, managing director, IMG Canada. "Taste of Toronto will complement our existing lifestyle portfolio in the city, which also includes World MasterCard Fashion Week."

Taste of Toronto will host six, four-hour sessions for ticket holders, spanning both lunch and dinner. Tickets for each session will be on sale in late March, starting at $25 for a standard ticket. For more information or to sign up to receive regular Taste of Toronto updates, visit tasteoftoronto.com.

Website: tasteoftoronto.comtastefestivals.com
Facebook: TasteofToronto

About Taste Festivals:  
Taste Festivals, an IMG event, is considered the world's greatest restaurant festival. The festival concept began 10 years ago in London, England, and has rapidly grown into an international event with festivals in 20 cities around the world including Dubai, Amsterdam, Milan, Moscow, Melbourne, Dublin, Mumbai, Sydney, and Johannesburg, to name a few. Everywhere it goes, Taste represents a gourmand's dream come true: delicious food created by the city's greatest restaurants, world famous chefs, superb drink and outstanding entertainment, set in stunning outdoor surroundings.

About IMG: 
IMG Worldwide is a global sports, fashion and media business, with 3,500 employees operating in more than 30 countries around the globe. IMG's areas of expertise are diverse and wide ranging. IMG College is the leader in collegiate marketing, licensing and media rights. IMG's Joint Ventures, IMG Reliance, IMX, IMG-CCTV and IMGDoğuş in the emerging markets of India, Brazil, China and Turkey, offer the company significant long-term growth opportunities.  IMG Media is the world's largest independent producer and distributor of sports programming. IMG Events and Federations owns and manages some of the most sought-after events and includes long-standing associations with the world's most important sports organizations, leagues and federations. IMG Fashion owns and operates fashion events around the world and IMG Models represents the world's top models and leading designers. IMG Art+Commerce represents the most influential photographers, art directors and stylists.

For the past 50 years IMG Clients has been the global leader in talent representation, including over 1,000 elite athletes, coaches, industry executives and prestigious sports organizations across the sports, entertainment, fashion and media industries. IMG Tennis and IMG Golf manages the careers of the biggest stars on the court and the green.  IMG Performance is aimed at developing sports performance research, products and services that have grown out of the division's world-leading integrated academic and athletic training institution, IMG Academy.  IMG Consulting connects many of the world's leading brands with consumers through access to unique sports and entertainment properties. IMG Licensing is considered one of the premier independent licensing companies in the sports, entertainment and media world. More information is available at www.img.com. Follow us on Twitter and Facebook.

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