The
Detroit Metro Convention & Visitors Bureau (DMCVB) launched its
Shop Greater Detroit marketing campaign today to attract Toronto and Ontario
consumers to
greater Detroit this holiday season.
The campaign highlights the many
reasons to shop and stay overnight in the greater Detroit area and
rewards participants with a $50 Visa card.
The top reasons Canadians should stay, shop and save in greater Detroit are:
- Detroit is less than a five-hour drive from Toronto, with two international crossing points, Sarnia and Windsor.
- Detroit’s sales tax is only six percent. In comparison, Buffalo, N.Y. has an 8.75 percent sales tax.
- Recently increased duty-free allowances and Canadian tax exemptions on purchased goods are better the more time shoppers spend in greater Detroit: $200 for 24 hours and $800 for 48 hours.
- From malls, to outlet stores, to walkable downtown shops in Wayne, Oakland and Macomb counties, greater Detroit has a wide variety of quality shopping options with greater selections.
- Plus, qualified participants are rewarded with a $50 Visa card.
To participate in
Shop Greater Detroit, Ontario residents must complete a stay at a
greater Detroit area hotel for one or more consecutive nights between
Nov. 15 and Dec.
31, 2012. In order to qualify for the $50 Visa card, participants need
to fill out an online registration form and mail their original hotel
receipt and online registration confirmation to the DMCVB. The
submission must be post-marked before Jan. 31, 2013.
The promotion is limited to the first 1,000 qualified participants.
“We encourage
Toronto-area shoppers to try greater Detroit for their holiday
shopping,” says DMCVB President & CEO Larry Alexander. “We believe
that once they experience
the plentiful shopping options, variety of hotel accommodations and
world-class attractions and restaurants greater Detroit has to offer,
they’ll return again and again.”
For more details and a complete set of rules, go to shopgreaterdetroit.com.
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The
Detroit Metro Convention & Visitors Bureau is a private,
not-for-profit organization whose mission is to market and sell the
metropolitan Detroit
area on a worldwide basis as a destination for leisure and business
travel including conventions, trade shows corporate meetings, tours and
incentive travel and as a film location to maximize additional visitors,
visitor expenditures, state and local tax revenues,
and job opportunities.
More
than 700 businesses are represented in the DMCVB's membership. The
DMCVB was founded in 1896 as the world's first convention and visitors
bureau. www.visitdetroit.com
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