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Thursday, July 5, 2012

Route 1812 mobile app gives Southern Ontario visitors interactive heritage experience

NEWS RELEASE

HAMILTON, ON -- The Route 1812 Mobile Application (Route 1812 App) adds an interactive layer to the Bicentennial and heritage tourism experience in Southern Ontario.

It is free to download at www.1812.myweeverapp.com to any BlackBerry, iPhone, iPad, and Android smartphone.  The launch was announced yesterday at the Pathways to Peace 1812 Bicentennial Launch Event by Richard McKinnell, Assistant Deputy Minister of the Ministry of Tourism, Culture and Sport.

The Route 1812 App features an interactive map showing a visitor’s real-time location in Southern Ontario and their proximity to the War of 1812 historic sites nearby. Videos, photos, music and audio-narration tell the stories of the heroes, villains and common people who inhabited Southern Ontario during the War of 1812.  It links to the documentary A Desert Between Us and Them. 

“Route 1812 is comprised of many trails and paths leading visitors from Fort York through to Hamilton, Brantford, London, and loops through Windsor,” remarks Maria Fortunato, Chair of the Western Corridor Bicentennial Alliance, “The Route 1812 App enables visitors to seek out the War of 1812 sites of most interest to them and completely tailor their Bicentennial tourism experience." 

The Hamilton, Halton, Brant Regional Tourism Organization and The Southwest Ontario Tourism Corporation funded and worked in partnership with developer Weever Apps to create the Route 1812 app.  The program also received funding from the Ontario Trillium Foundation, the Ministry of Tourism, Culture & Sport, the City of Hamilton, ON, the City of Brantford, ON, and the City of London, ON.  A community steering committee and students of Western University also participated in the development of the app.
 
About The Western Corridor War of 1812 Bicentennial Alliance
The Western Corridor Bicentennial Alliance coordinates activities in the central region of southwestern Ontario that foster the War of 1812 legacy left by the people, history and communities. 

The corridor links communities, including the First Nations, from the western tip of Lake Ontario in Burlington to the southwest along the north side of the Lake Erie coastline, ending at Middlesex County.  The region is split by the Grand River as it travels south to Lake Erie. 

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For further information, please contact:
Erin Mitchell
905-682-8933, ext. 63, media@loudclear.ca

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