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Wednesday, December 19, 2012

Detroit Metro Convention & Visitors Bureau (DMCVB) launches Shop Greater Detroit campaign targeting Ontario shoppers

(News Release)
 The Detroit Metro Convention & Visitors Bureau (DMCVB) launched its Shop Greater Detroit marketing campaign today to attract Toronto and Ontario consumers to greater Detroit this holiday season.

The campaign highlights the many reasons to shop and stay overnight in the greater Detroit area and rewards participants with a $50 Visa card.

The top reasons Canadians should stay, shop and save in greater Detroit are:
  • Detroit is less than a five-hour drive from Toronto, with two international crossing points, Sarnia and Windsor.
  • Detroit’s sales tax is only six percent. In comparison, Buffalo, N.Y. has an 8.75 percent sales tax.
  • Recently increased duty-free allowances and Canadian tax exemptions on purchased goods are better the more time shoppers spend in greater Detroit: $200 for 24 hours and $800 for 48 hours.
  • From malls, to outlet stores, to walkable downtown shops in Wayne, Oakland and Macomb counties, greater Detroit has a wide variety of quality shopping options with greater selections.
  • Plus, qualified participants are rewarded with a $50 Visa card.

To participate in Shop Greater Detroit, Ontario residents must complete a stay at a greater Detroit area hotel for one or more consecutive nights between Nov. 15 and Dec. 31, 2012. In order to qualify for the $50 Visa card, participants need to fill out an online registration form and mail their original hotel receipt and online registration confirmation to the DMCVB. The submission must be post-marked before Jan. 31, 2013. The promotion is limited to the first 1,000 qualified participants.

“We encourage Toronto-area shoppers to try greater Detroit for their holiday shopping,” says DMCVB President & CEO Larry Alexander. “We believe that once they experience the plentiful shopping options, variety of hotel accommodations and world-class attractions and restaurants greater Detroit has to offer, they’ll return again and again.”

For more details and a complete set of rules, go to shopgreaterdetroit.com.


The Detroit Metro Convention & Visitors Bureau is a private, not-for-profit organization whose mission is to market and sell the metropolitan Detroit area on a worldwide basis as a destination for leisure and business travel including conventions, trade shows corporate meetings, tours and incentive travel and as a film location to maximize additional visitors, visitor expenditures, state and local tax revenues, and job opportunities.
More than 700 businesses are represented in the DMCVB's membership. The DMCVB was founded in 1896 as the world's first convention and visitors bureau. www.visitdetroit.com

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