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Wednesday, June 22, 2011


As Gas Prices Climb, Starwood Helps Travellers Fight Back,
Making Stays At Aloft, Element, and Four Points Even Better Value

White Plains, NY, June 14, 2010 – With no relief in sight at the pump, Starwood Hotels and Resorts Worldwide, Inc. (NYSE:  HOT) is fueling travel with a special offer that makes three of its most popular brands an even hotter value this summer.

Starting today, two-night stays at Starwood’s Specialty Select brands, including Aloft, Element, and Four Points by Sheraton hotels in the USA and Canada, will earn a $40 gas card redeemable at thousands of filling stations nationwide.  

Here’s how it works:  At more than 150 Aloft, Element, and Four Points hotels, guests who book through starwoodhotels.com/gas by July 31 will receive a gas card by mail from one of 11 participating retailers.  After completing a two-night stay, guests will receive a PIN code by e-mail to activate their gas card.  To qualify, guests must complete a stay of two consecutive nights by September 15, 2011.

“Our Specialty Select hotels are all about making guests feel appreciated, and this promotion is one more way to make summer travel a little easier for them, and that much more fun,” said Brian McGuinness, senior vice president of Starwood’s Specialty Select brands.  “Aloft, Element, and Four Points have become traveler favorites by combining great guest experiences with exceptional value, and the gas card promotion reflects that dedication.” 

About Aloft:  Aimed at the digital generation, the design-led, social Aloft brand has enjoyed the fastest launch of any brand in hotel history.  Tech-forward Aloft made headlines this month by expanding its pioneering, automatic Smart Check-In program to five more hotels after a smashingly successful pilot.  alofthotels.com

About Element:  Element redefines luxury, seamlessly blending sustainable smart design, inspiring public spaces, chic, spacious suites and modern amenities for a compelling, no-compromise experience.  Starwood's green trailblazer, Element has made history as the first major hotel brand to mandate that all properties pursue LEED certification.  Elementhotels.com
About Four Points by Sheraton:  Great Hotels. Great Rates: With 157 Four Points hotels in 26 countries and territories, travelers can find a great stay with modern style, genuine service and timeless comfort they’re looking for, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points hotels can be found in big urban centers, by the airport, near the beach, and in the suburbs. Fourpoints.com
Aloft, Element, and Four Points by Sheraton, like all brands within Starwood’s portfolio, are proud to offer the Starwood Preferred Guest® program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, please visit www.spg.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1051 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM.  The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

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