Tuesday, May 19, 2015

Uber-chic Aloft Hotel Detroit is hip and happening now

DETROIT -- Downtown Detroit’s hottest hotel offers uber-chic guestrooms, casual elegance, vibrant nightlife, and state of the art technology.

“Located in heart of bustling Detroit in the iconic David Whitney Building, the Aloft Hotel Detroit is perfectly situated in the heart of Detroit’s business, entertainment and sports districts and the first stop on the Detroit People Mover which stops at all of Detroit's major destinations,” said Susan Sereno, Director of Sales & Marketing.

The historic lobby restored to its former glory at the Aloft at the David Whitney in Detroit. (Jim Fox photo)

With its location next to Comerica Park, Ford Field and Detroit’s historic Opera House, the new Aloft offers state-of-the-art technology for all of your business travel and meeting needs from one to 200 people.

Aloft’s own W XYZ lounge features local entertainment, signature cocktails and works from local artisans. Grab a late-night snack or quick on-the-go break from our Refresh shop or Recharge in Aloft’s signature savvy next-generation fitness center.

Aloft’s “Welcome” Associates are eager to ensure that your guests stay with us is memorable.

(Opening news release)

December 2014 – Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced the launch of its Aloft brand in Detroit, following the completion of an adaptive re-use project that has transformed the historic David Whitney building.

Located at One Park Avenue, Aloft Detroitat The David Whitney features 136 spacious, loft-like rooms, forward-thinking design and an energetic, social atmosphere – all at an affordable price point. The hotel is owned and developed by Whitey Partners, LLC, a joint venture between The Roxbury Group and VOS Hospitality, the lifestyle/boutique division of Trans Inns Management, Inc.

"We are thrilled to open Aloft in the iconic David Whitney Building as part of Detroit's ongoing downtown renaissance and expect that the hotel will appeal to next generation travelers and area professionals with its distinctive design aesthetic and live music offerings," said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. "On track to open its 100th hotel next year, Aloft is enjoying phenomenal success due to accelerating demand in markets worldwide."

Listed on the National Historic Register, the David Whitney building was built in 1915 to anchor the northern end of the Grand Circus Park shopping district. The adaptive re-use project restored the decorative exterior elements that were removed in 1959, as well as the four-story lobby with glass atrium, while thoroughly renovating all floors of the building.

This cool clock on the bedroom night side table is a feature of Aloft hotels. (Barbara Fox photo)

Aloft Detroit at The David Whitney is walking distance to Comerica Park, the Arts & Entertainment District and Detroit Opera House, and convenient to Ford Field, Fox Theatre, Joe Louis Arena, several casinos, and the headquarters of General Motors, Ford Motor Company and other Fortune 500 companies.

"This project marks another important step forward for Detroit by restoring the grandeur of the David Whitney building, while simultaneously introducing one of Starwood's most innovative brands to the city's downtown," said Daniel Vosotas, CEO of Trans Inns. "The new Aloft hotel presents an exciting option for travelers in pursuit of stylish, high-caliber lodging."

Amenities at Aloft Detroit at The David Whitney include the brand's signature W XYZ® bar with live music performances by emerging artists, a 24-hour fitness center and 6,670 square feet of flexible meeting space. The hotel's bright and airy guestrooms feature the ultra-comfortable signature Aloft bed, Bliss® Bath amenities, a 42-inch LCD television and a plug & play station for electronics.

The Aloft brand's innovative and exclusive initiatives set it apart. Aloft Hotels, the tech-forward, innovation hub for millennial-minded travelers, recently announced the appointment of A.L.O. as the hotel brand's first Botlr™ (robotic butler) at its Cupertino property. This forward thinking innovation makes Aloft the first major hotel brand to hire a robot for both front and back of house duties. Additionally, every Aloft Hotel around the world offers live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programming at the W XYZ bars.